Saturday, September 8, 2012

Chunking

I was chunking before chunking was cool.

Chunking is an instructional design practice that breaks content into small, focused, and easily-repeated chunks. I started chunking in 1999 with “The Horse Show Minute,” my daily radio feature and the heart of my second book, Horse Smarts for the Busy Rider. In 2009, we began chunking on TV by embedding two-minute, standalone features in our shows. So far you’ve seen “Trail Tips,” a how-to series for trail riders, “Nutrition Nuggets,” an overview of horse nutrition, and “Ask the Expert,” a series on custom diet formulation for different types of horses.  A new chunking chapter begins in November when we roll out two new embedded series using this super learning format. The first brings back Dr. Judy Reynolds to debunk horsekeeping myths. The second takes on hoof care with anti-lameness crusader, Gene Ovnicek.

For some strange reason, talking about “chunking” always makes me hungry …

1 comment:

John Harrer said...

Looking forward to the new segments, Rick.